ELI5:Why does this dress appear white gold to some people and black blue to others? : r explainlikeimfive Jovani 38847 Jovani Dresses International Prom Association InternationalProm.com The gold blue dress controversy: Challenging Assumptions The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Origin of White Gold or Black Blue Dress Business Insider