Ari Gold is back in new Entourage short film Ari Gold wore the power suit but he wore it like a weapon, not a uniform. Sharp shoulders, bold shirts, and tonal ties. But never fully buttoned up. Tie askew. Collar undone. UFC owner Ari Emanuel on the accuracy of #Entourage character Ari Gold, which was famously based on him (via Norges Bank Investment Mgmt) In my early days, I'm sad to say, too Ari Gold. An entire new generation has no idea who that is. When I was fishing college, he was all of my friend's favorite tv character, by far. Example of a random Ari Gold wore the power suit but he wore it like a weapon, not a uniform. Sharp shoulders, bold shirts, and tonal ties. But never fully buttoned up. Tie askew. Collar undone.