Altria Is Nearing a Deal to Take a 35% Stake in Juul WSJ Juul Labs: The Rise and Demise of An E Cigarette Empire Juul sells 35% stake to tobacco giant. Now the e cigarette maker is worth more than Airbnb or SpaceX Los Angeles Times CIGARETTE DECLINE RATES ACCELERATE AS JUUL SHARE GROWS CIGARETTE DECLINE RATES ACCELERATE AS JUUL SHARE GROWS Juul Labs JUUL At A Crossroads: E Cig Makers Will Testify To Congress As Company Faces Legal And Financial Turmoil